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BRUNSWICK CORP (BC)·Q2 2025 Earnings Summary

Executive Summary

  • Q2 2025 net sales were $1.447B and as-adjusted diluted EPS was $1.16, both ahead of internal guidance ranges; GAAP operating margin was 7.1% and adjusted operating margin was 8.7% .
  • Results materially beat Wall Street consensus: revenue by ~$0.19B and EPS by ~$0.21; Q1 and Q4 also posted revenue/EPS beats, indicating sustained estimate outperformance and likely upward revisions to Q3/Q4 models* .
  • Full-year guidance maintained at the midpoint: net sales ≈$5.2B and adjusted EPS ≈$3.25; free cash flow raised to >$400M; Q3 revenue guided to $1.1–$1.3B and adjusted EPS to $0.75–$0.90 .
  • Catalysts: Mercury’s new V10 425hp and enhanced 350hp Verado launches, ongoing share gains in high-horsepower outboards, and Freedom Boat Club’s Dubai expansion; tariff dynamics and OEM ordering patterns remain key narrative drivers .

What Went Well and What Went Wrong

What Went Well

  • Propulsion segment sales +7% YoY with sequential earnings improvement; Mercury gained >300 bps share in >300hp engines and 30 bps overall on a rolling 12-month basis .
  • Record cash generation: $288M free cash flow in Q2; first-half free cash flow $244M, up $279M YoY; YTD share repurchases of $43M .
  • Recurring-revenue businesses (engine P&A, repower, Freedom Boat Club, Navico aftermarket) contributed nearly 60% of adjusted operating earnings, underpinning resilience .

What Went Wrong

  • Adjusted operating margin compressed YoY (8.7% vs 12.5%) on reinstated variable compensation, lower absorption, and tariffs; GAAP operating earnings -35% YoY .
  • Navico Group sales -4% YoY with adjusted operating margin down to 5.3% from 7.4%; market and tariff headwinds persisted despite product momentum .
  • Boat segment sales -7% YoY on cautious wholesale ordering in value categories; margins compressed despite pricing actions; dependence on promotions in entry-level products continues .

Financial Results

MetricQ4 2024Q1 2025Q2 2025
Revenue ($USD Billions)$1.155 $1.222 $1.447
GAAP Operating Margin (%)-4.8% 4.6% 7.1%
Adjusted Operating Margin (%)4.1% 5.9% 8.7%
GAAP Diluted EPS ($)-$1.07 $0.30 $0.90
As-Adjusted Diluted EPS ($)$0.24 $0.56 $1.16

Segment Net Sales ($USD Millions)

SegmentQ4 2024Q1 2025Q2 2025
Propulsion$452.1 $487.0 $598.2
Engine Parts & Accessories$226.2 $255.3 $337.8
Navico Group$195.1 $208.2 $202.3
Boat$348.3 $372.1 $405.6

Segment GAAP Operating Margin (%)

SegmentQ4 2024Q1 2025Q2 2025
Propulsion5.3% 9.5% 11.0%
Engine Parts & Accessories11.0% 15.3% 21.2%
Navico Group-44.3% -1.3% -3.8%
Boat2.6% 2.1% 2.7%

KPIs and Balance Sheet

KPIQ4 2024Q1 2025Q2 2025
Cash & Equivalents ($USD Millions)$269.0 $286.7 $315.7
Debt-to-Capitalization (%)55.3% 57.0% 54.4%
Free Cash Flow ($USD Millions)-$44.4 $288.0
Share Repurchases ($USD Millions)$200.0 (FY) $25.6 $43.1 (YTD)

Estimates vs Actuals (S&P Global consensus)

MetricQ4 2024Q1 2025Q2 2025
Revenue Estimate ($USD)$1,035.6M*$1,135.6M*$1,257.1M*
Revenue Actual ($USD)$1,154.9M $1,221.8M $1,447.0M
EPS Estimate ($)$0.170*$0.219*$0.952*
EPS Actual ($, As-Adjusted)$0.24 $0.56 $1.16
# EPS Estimates16*17*16*
# Revenue Estimates15*16*15*

Values retrieved from S&P Global.*

Guidance Changes

MetricPeriodPrevious GuidanceCurrent GuidanceChange
Net Sales ($USD)FY 2025$5.0–$5.4B (Apr) ≈$5.2B (Jul) Maintained midpoint
Adjusted Diluted EPS ($)FY 2025$2.50–$4.00 (Apr) ≈$3.25 (Jul) Midpoint clarified
Free Cash Flow ($USD)FY 2025>$350M (Apr) >$400M (Jul) Raised
Revenue ($USD)Q3 2025$1.1–$1.3B New
Adjusted Diluted EPS ($)Q3 2025$0.75–$0.90 New
Dividend per Share ($)Quarterly$0.43 declared (Jul) $0.43 payable 9/15/25 Maintained

Also note initial January guidance of net sales $5.2–$5.6B and adjusted EPS $3.50–$5.00, subsequently updated in April given tariff uncertainty .

Earnings Call Themes & Trends

TopicPrevious Mentions (Q4 2024 & Q1 2025)Current Period (Q2 2025)Trend
AI/Technology initiativesCES showcase of ACES and Boating Intelligence; strong new product pipeline Enterprise-wide AI-assisted coding; upcoming AI customer service tools; autonomous docking on track for launch this year Expanding deployment
Supply chain & pipelinesDisciplined pipeline management; inventory fresh at year-end Engine pipeline reduced ~25% since early 2024; matching wholesale to retail; cautious dealer ordering in value boats Improving alignment
Tariffs/macroCautious outlook entering 2025; tariffs noted in risk factors Tariff headwinds across segments; net impact lower than feared; competitive advantage vs Japan-import competitors; monitoring 15% tariffs on Japanese imports Mitigation improving; competitive tailwind
Product performanceMercury outboard share +110 bps in 2024; premium boats outperformed Mercury >300 bps share gain in >300hp; launches of V10 425hp and enhanced 350hp; strong OEM orders Strengthening high-HP leadership
Regional/retail trendsEarly boat shows encouraging; SSI retail down modestly July retail improving; premium/core resilient; value segment down ~20% industry-wide Mixed; premium steady, value pressured
Working capital/FCFFY free cash flow conversion 92% Record Q2 FCF $288M; H1 FCF $244M; continued WC initiatives Strong cash generation

Management Commentary

  • “Brunswick delivered strong second quarter results… despite the challenging macro environment and uncooperative weather… the resilient, recurring, aftermarket-focused portions of our portfolio resulted in performance ahead of expectations” — David Foulkes .
  • “Mercury’s outboard engine lineup continues to take market share, gaining over 300 bps in >300hp… 30 bps overall… reinforced by new 425 and 350hp engines launched earlier this week” — David Foulkes .
  • “We had another quarter of outstanding free cash flow generation, with $288 million… a record for any second quarter” — David Foulkes .
  • “Despite… tariffs… we’re holding the midpoint of guidance: sales ≈$5.2B and adjusted EPS ≈$3.25; raising free cash flow guidance to >$400M” — Ryan Gwillim .
  • “We will shortly be launching AI powered customer service tools… autonomous docking system remains on-track to launch later this year” — David Foulkes .

Q&A Highlights

  • Tariff impact and EPS: April bridge assumed ~$1 EPS impact; mitigation better than anticipated; overall tariff effect now lower than initial fears, guidance midpoint maintained at $3.25 .
  • Q3 vs Q4 phasing: Do not over-interpret; production increases in H2 vs very light H2 2024 comps; steady second half expected .
  • Navico long-term targets: Low-to-mid teens operating margin with mid-to-high single-digit top-line CAGRs; restructuring, product refresh, and complexity reduction underway .
  • Segment tariff distribution: 75–80% impact in Propulsion, small in Boats; mid-teens $M P&L impact in Q2 after offsets; potential competitive tailwind from 15% tariffs on Japanese engine imports .
  • Inventory levels: Boat channel weeks-on-hand low 30s, targeting ~40 by year-end; field pipelines at historical lows outside COVID; continued reductions concentrated in value segment .

Estimates Context

  • Q2 2025 beat: Revenue $1.447B vs $1.257B estimate; as-adjusted EPS $1.16 vs $0.95 estimate* .
  • Q1 2025 beat: Revenue $1.222B vs $1.136B estimate; as-adjusted EPS $0.56 vs $0.22 estimate* .
  • Q4 2024 beat: Revenue $1.155B vs $1.036B estimate; as-adjusted EPS $0.24 vs $0.17 estimate* .
    Values retrieved from S&P Global.*

Implication: Consensus likely raises Q3 revenue/EPS within guided ranges; consider upward adjustments to FY margins in Propulsion and P&A given product momentum and share gains, while keeping Boat/ Navico cautious due to value segment and tariff dynamics .

Key Takeaways for Investors

  • Broad-based beat with strong cash generation is re-rating the quality of earnings; recurring aftermarket and services drove ~60% of adjusted operating earnings, supporting defensibility amidst macro/tariff uncertainty .
  • Propulsion momentum continues: high-HP launches, OEM order strength, and potential competitive advantage from Japan tariffs underpin share and margin trajectory into H2 .
  • Value boat weakness persists, but mix toward premium/core and disciplined pipeline management mitigate downside; margin recapture actions (model rationalization, cost reductions) in-flight .
  • Guidance midpoint held; FCF raised >$400M; expect continued debt reduction and opportunistic buybacks; dividend maintained at $0.43/share .
  • Watch July/August retail trends and tariff policy updates; positive momentum could shift narrative from defense to measured growth in H2 .
  • Near-term trading: momentum long Propulsion/aftermarket exposure; cautious on value-heavy boat brands; catalysts include AI, autonomous docking, and continued share gains .
  • Medium-term thesis: vertically integrated U.S. manufacturing and technology differentiation position BC favorably in a persistent tariff regime; sustained cash conversion supports buybacks/deleveraging .